One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

• A. Recipients are forwarding your emails to everyone in their address books.
• B. Hard bounce rates are 10% or higher.
• C. Substantial (5%) increase in click-through rates on last week's promotional campaign.
• D. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
• E. Your open rates have dropped somewhatsince last month.

You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

• A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
• B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
• C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
• D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

• A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
• B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
• C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
• D. The purchase transaction is attributed to both email campaigns.

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

• A. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
• B. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
• C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
• D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.

You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

• A. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
• B. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
• C. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
  24-hour delay before sending the email.
• D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
• E. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
  24 hours, then send the follow-up email offer.