A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

• A. Articulate which communication tools fit best for the project.
• B. Review how competitors are communicating about similar products.
• C. Define the target audience and how you want them to think or act differently from the current state.
• D. Devise a tracking and reporting process.

Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

• A. How it impacts online presence
• B. How it provides a place to share information
• C. How it supports business objectives
• D. How it creates interest in employee activities

An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

• A. To determine the communication approach for each audience
• B. To determine which stakeholders are a priority
• C. To understand the attitude and engagement level each audience may have with the organization during a crisis
• D. To have a clear understanding of the diversity of stakeholders and risks associated with each

Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

• A. Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
• B. Build a culture of crisis preparedness over time.
• C. Build a simulation exercise to ensure the team is ready.
• D. Build a plan that the team will revisit annually.

What are the four basic elements that form, shape, and reinforce an organization's culture?

• A. History, people, strategy, and structure
• B. Mission, people, purpose, and strategy
• C. People, purpose, strategy, and structure
• D. People, process, strategy, and structure